Body contouring is becoming an important trend within Cosmetic Surgery. This trend is being influenced by evolving aesthetics and advancements in techniques. One of the major influences behind this trend is the "Ozempic effect". This refers to the increase in patients on weight loss drugs like Semaglutide. These medications help achieve substantial weight loss, but they often result in excess skin or uneven fat distribution, leading patients to seek body contouring procedures such as tummy tucks, thigh lifts, and liposuction to address these concerns.
Further, in the wider Cosmetic trends, surgical options like liposuction continue to lead, but newer methods like radiofrequency-assisted liposuction are becoming more popular. This combines fat removal with skin tightening, offering a more comprehensive solution. Also, non-invasive treatments, such as EmSculpt Neo for muscle toning and Ultherapy for skin tightening, are gaining traction for those looking to avoid surgery.
Interestingly, trends are shifting towards more natural and proportional results. This is seen in procedures like the Brazilian Butt Lift (BBL), where extreme enlargements are being replaced by more balanced enhancements, and breast surgeries where smaller implants or lifts are becoming more popular.
Overall, the trend in 2024 is about achieving realistic, subtle results through a combination of surgical and non-surgical body contouring option
